Last updated: May 2026.

Shipping the personal brand and site for a luxury sales VP this month. Final design phase, build next.

Building an outreach pipeline for myself: Apify scrapers feeding a qualification layer that flags businesses spending on Meta ads but landing that traffic on broken pages. Finding people who already know they have a problem.

Reading Rob Fitzpatrick’s The Mom Test. Underrated for anyone shipping things to humans. Re-reading parts of Tufte’s Visual Display of Quantitative Information.

Thinking about how much of the agency model is a pricing strategy in disguise. Most of what justifies a two-month timeline isn’t the work — it’s the invoice.

Not doing: chasing referrals from old colleagues, pitching white-label work, building a course, posting on LinkedIn for engagement. Bandwidth goes to client work and direct outreach, nothing else.

Inspired by Derek Sivers’ /now movement — nownownow.com